This project is a social media strategy and campaign plan developed for Red Bull, focusing on increasing engagement and strengthening the brand’s connection with high-energy sports and events. The presentation includes a full audit of Red Bull’s digital presence across platforms, competitor analysis, and key performance metrics to identify opportunities for growth. It also features a detailed content strategy and calendar centered around the Red Bull Rampage event, using short-form content, user-generated content, and real-time engagement to build hype and drive audience interaction. This project demonstrates my ability to analyze brand performance, develop platform-specific strategies, and create engaging, event-driven digital content plans.