This project “The Scroll Effect”, is a digital communication campaign focused on promoting healthier social media habits among college students. It combines research, communication strategy, and visual design to translate ideas from my coursework into a practical, real-world campaign. The project includes a full campaign structure, such as audience analysis, key messaging, social media mockups, and a content strategy tailored to platforms like Instagram. Centered on themes of comparison, mental health, and well-being, the campaign encourages more mindful and balanced social media use. Overall, this piece highlights my ability to apply both analytical and creative skills to develop strategic, audience-focused digital content.